Google's August 2023 Core Search Update

Affected by Google’s August 2023 Core Update? Don’t Panic!

Google launched its second core update of 2023 during the second half of August. As is common with these updates, the traffic headed toward your site could experience noticeable gains, tremendous drops, or huge swings in either direction.  The update can take a couple of weeks to fully roll out. However, the proverbial dust settling around traffic issues can take …

3 Focus Points for Marketing to the Next Generation of Car Buyers

Marketing to the Next Generation of Car Buyers

As we look toward marketing to the next generation of car buyers, what do we think will be at the top of their automotive wish lists? Gen Zers are entering adulthood and beginning their careers, so automotive dealerships now have a whole new generation of car buyers to whom they can market vehicles. This group of tech-savvy, environmentally-conscious consumers are …

6 best practices for automotive email blasts

6 Best Practices for Automotive Email Blasts

Email marketing offers an easy method to reach a wide range of potential customers. However, dozens of emails flood a single inbox on a daily basis. Make your dealership’s messages stand out by following these six best practices for automotive email blasts. Day of the Week: Tuesday, Wednesday, and Thursday are typically the best days to send emails. People are …

difference between SEO & content marketing

What’s the Difference Between Search Engine Optimization and Content Marketing?

Two of the most important methods to drive to your dealership’s website are search engine optimization (SEO) and content marketing. Some people mistakenly use the terms interchangeably; however, they are not the same thing. If you’re one of those wondering, “What’s the difference between SEO and content marketing?” the simple way to explain it is that content marketing is the …

Securing Your Facebook and Other Social Media Accounts

Securing Your Facebook and Other Social Media Accounts

While having social media posts that create engagement and increase followers are often the focus for many businesses, a social media account or page that winds up in the wrong hands can wreak havoc. That’s why it’s crucial not only to monitor who has access to your social media accounts and how much control they have, but also to know …