Information and answers to drive your dealership's integrated marketing success.
In the car business, it’s easy to get caught up in the excitement of chasing new leads. But what about the customers you already have? The truth is, retaining existing customers is just as important – if not more so – than attracting new ones. The Shopping Cycle: Don’t Miss the Boat Your customers are always on a shopping journey. …
The competition in the world of automotive sales has never been higher, so high-quality leads are the lifeblood of your dealership. Today’s car buyers start their journey online; therefore, your dealership’s website needs to be more than just a digital brochure. It needs to be a lead-generation machine. Here are some ways to accomplish that. Lead Aggregators: Proceed with Caution …
We wanted to bring you the exciting news that Chumney & Associates has just become a 2024 Premier Partner with the Google Partners program! This status puts us in the top 3% of US companies that participate in the program. More importantly, we have access to a host of benefits that allow us to better serve our clients including the …
Election years are a time of great political engagement. People are more likely to be paying attention to news during election years, which means they are more likely to be seeing your ads. At the same time, this valuable news inventory is often pre-empted for political candidates. It creates a mess of your well-planned campaign, and you’ll be lucky if …
Google launched its second core update of 2023 during the second half of August. As is common with these updates, the traffic headed toward your site could experience noticeable gains, tremendous drops, or huge swings in either direction. The update can take a couple of weeks to fully roll out. However, the proverbial dust settling around traffic issues can take …
Google Performance Max campaigns are a powerful way to reach your target audience across Google’s ad inventory. They use machine learning to optimize your campaigns for your desired outcome – whether that’s conversions, sales or brand awareness. One of the best ways to optimize the performance of your PMax campaigns is to use video. Video is a powerful way to …
As we look toward marketing to the next generation of car buyers, what do we think will be at the top of their automotive wish lists? Gen Zers are entering adulthood and beginning their careers, so automotive dealerships now have a whole new generation of car buyers to whom they can market vehicles. This group of tech-savvy, environmentally-conscious consumers are …
Email marketing offers an easy method to reach a wide range of potential customers. However, dozens of emails flood a single inbox on a daily basis. Make your dealership’s messages stand out by following these six best practices for automotive email blasts. Day of the Week: Tuesday, Wednesday, and Thursday are typically the best days to send emails. People are …
Two of the most important methods to drive to your dealership’s website are search engine optimization (SEO) and content marketing. Some people mistakenly use the terms interchangeably; however, they are not the same thing. If you’re one of those wondering, “What’s the difference between SEO and content marketing?” the simple way to explain it is that content marketing is the …
The latest version of Google’s web and app analytics platform, Google Analytics 4 (GA4), is a major update that not only brings a host of new features and improvements, but also changes data collection and analysis. Google released GA4 to address businesses’ evolving needs in response to the explosion of mobile and app usage, as well as the growing importance …
