The latest version of Google’s web and app analytics platform, Google Analytics 4 (GA4), is a major update that not only brings a host of new features and improvements, but also changes data collection and analysis. Google released GA4 to address businesses’ evolving needs in response to the explosion of mobile and app usage, as well as the growing importance of data privacy and security. Here are some of the big details you’ll want to keep in mind.
What are GA4’s major changes?
- The shift from a pageview-based measurement model to an event-based model: Instead of tracking pageviews, GA4 focuses on tracking specific actions (or “events”) that users take on your website or app. Doing so allows for more granular and accurate tracking of user behavior.
- The introduction of machine learning-powered insights: GA4 uses machine learning to automatically identify patterns and trends in your data, making it easier to uncover valuable insights.
- The traditional “bounce rate” metric: After receiving complaints that the bounce rate was misleading and didn’t provide a clear picture of user engagement, GA4 now focuses on other measurements like “engaged sessions” and “engaged users.”
What’s new in GA4?
- Enhanced data privacy and security controls to give users more control over their data.
- Better cross-device tracking to better understand how users interact with your website or app across different devices.
- The ability to track and analyze data from other sources, such as CRM and ERP systems.
- A new user-centric measurement model, which allows you to see data for individual users rather than just sessions or pageviews.
With its event-based measurement model, machine learning-powered insights, and enhanced data privacy and security controls, GA4 is well-equipped to meet your needs in today’s digital landscape. Chumney Digital can help you maximize your potential and navigate this latest update to GA4. Contact us today and let’s get started!