Two of the most important methods to drive to your dealership’s website are search engine optimization (SEO) and content marketing. Some people mistakenly use the terms interchangeably; however, they are not the same thing.
If you’re one of those wondering, “What’s the difference between SEO and content marketing?” the simple way to explain it is that content marketing is the blanket that covers SEO and many other strategies to maximize your website’s online presence. Let’s take a deeper dive into both techniques.
Content Marketing
Content marketing includes everything that helps drive traffic to your website with a goal of converting visitors to buyers. Content pages, blog posts, social media posts, videos, and infographics are just some of the examples of what’s used in an effective content marketing campaign.
Search Engine Optimization
SEO is a crucial part of any content marketing strategy in that it uses specific keywords and phrases to push your website as high as possible in search engine results pages (SERPs). The best SEO places these keywords not only in the visible copy, but also in the meta data – which search engines used to rank pages.
How do SEO and content marketing work together?
The most successful content marketing campaigns will have high-quality, relevant copy and graphics that you have optimized for search engines. Your blog posts and site content pages will include the keywords and phrases that will prove your site’s relevance to search engines. Any graphics and videos should also include those same keywords and phrases in the meta descriptions to reinforce that relevance. When you share the links to these pages through social media posts or on other pages of your website, search engines see the incoming links as more proof that your page is relevant and should go near the top of the SERP.
If you want your dealership’s website to dominate SERPs, consider Chumney Digital’s Website Management. Our experts can create a comprehensive content marketing effort that includes extensive SEO strategies to ensure your pages rank on that all-important first page of results. Contact us today and let’s get started!