Below you'll find a list of all posts that have been tagged as “automotive digital marketing”
The hum of the automotive industry has always been a blend of tradition and innovation. Today, that hum has been amplified by the unmistakable rhythm of artificial intelligence, and it’s no longer a trend – it’s the engine of a new era. For dealerships, the question isn’t whether to adopt AI, but how to do so strategically to avoid being …
More than likely, you’re already noticing a clear shift in automotive marketing. It’s no longer just about selling cars, but about creating memorable experiences and building genuine connections. The car-buying journey remains complex, with high costs and longer ownership periods meaning consumers are taking their time. Therefore, you need a smarter, more targeted, and engaging approach in regards to marketing. …
In today’s fast-paced digital world, connecting with the right person, on the right device, at the right time, can feel like a pit stop challenge. But what if there was a way to shine a spotlight on your audience, giving you a crystal-clear view of their journey? Enter Identity Resolution, the ultimate GPS for your marketing efforts, helping you map …
Early in May 2025, Google shifted the format of GA4’s session-related cookies from the familiar GS1 to a new GS2 format with no formal announcement. If you’re heavily reliant on Google Analytics 4 (GA4) cookies, this change could impact how you track your valuable customer data. You might be thinking, “What does a cookie format change have to do with …
Google launched its second core update of 2023 during the second half of August. As is common with these updates, the traffic headed toward your site could experience noticeable gains, tremendous drops, or huge swings in either direction. The update can take a couple of weeks to fully roll out. However, the proverbial dust settling around traffic issues can take …
Chumney & Associates is thrilled to announce that we won FindBestSEO.com’s 2019 Readers’ Choice Award! FindBestSEO describes its award as one “that encourages online communities to recognize the achievements of digital marketing agencies that are leading the way and demonstrate a creative and innovative approach to search and digital marketing.” We are extremely honored to know that our community — …
