Below you'll find a list of all posts that have been tagged as “automotive digital advertising”
The latest version of Google’s web and app analytics platform, Google Analytics 4 (GA4), is a major update that not only brings a host of new features and improvements, but also changes data collection and analysis. Google released GA4 to address businesses’ evolving needs in response to the explosion of mobile and app usage, as well as the growing importance …
Are you currently looking to hire qualified candidates for your dealership? You may be familiar with Indeed and LinkedIn, but did you know that Facebook has a designated feature for job postings? Whether this information is new to you or you have been utilizing this feature previously, we want to keep you up to date on what access Facebook provides …
With all the ways auto shoppers can purchase their next vehicle, your inventory needs to get in front of as many customers as possible. Enter Google Performance Max. This new goal-based campaign expands across all of Google’s channels – YouTube, Display, Search, Discover, Gmail, Maps, and Business Profile – and provides several benefits. You’ll appear in all of Google’s ad …
Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a free download. The social media giant boasts 1.66 billion daily global visitors and offers several different ways to reach shoppers. Facebook Pages Business Manager Ads Manager Facebook Pixel Vehicle Catalog According to a Facebook-commissioned survey, 80% of recent vehicle buyers said they visited a …
As of February, Google’s Dealer Guidebook 2.0 is now available as a free download. With shoppers seeing and hearing dozens of digital ads before they ever walk into a dealership, you need valuable tools like this one. This document will show you how Google Ads can help your dealership create campaigns that will yield high impacts at the lowest cost …
Auto dealerships are often named after the city they’re occupied in, and why not? This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit. That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …
