Below you'll find a list of all posts that have been tagged as “automotive digital advertising”
If you’re managing ads for a dealership, you’ve likely already heard about Google’s PMax campaigns and how they’re now the backbone of auto-inventory advertising (thanks to Vehicle Ads). Now, Google has expanded channel performance reporting for PMax to the account level, not just individual campaigns. Here’s what that means for your dealership How to use this as a dealership marketing …
While we’ve been talking about it for years, now is the most crucial time to pivot the digital strategy for your dealership, if you haven’t already. If you’re looking for success in 2026, your focus needs to shift from simply “taking orders” and chasing clicks to guiding the entire customer journey through influence and smart data use. The Great Media …
With 75% of today’s car buyers starting their purchase journey online, it’s become obvious that they’re doing the critical homework. They’re going beyond browsing to research specific vehicles, compare inventory, and look for exclusive offers. Vehicle Feeds on Search Ads (VFSA) is one online marketing strategy that can meet their need for information. This powerful format, which is rapidly moving …
Your Google Business Profile (GBP) is going to make a slight but important transition. Those free “Vehicles for Sale” listings, once a powerful source of organic traffic directly from your profile, will start vanishing in the weeks to come. This change is a deliberate, strategic shift from Google, and it requires immediate action to protect your online inventory visibility. Paid …
The hum of the automotive industry has always been a blend of tradition and innovation. Today, that hum has been amplified by the unmistakable rhythm of artificial intelligence, and it’s no longer a trend – it’s the engine of a new era. For dealerships, the question isn’t whether to adopt AI, but how to do so strategically to avoid being …
More than likely, you’re already noticing a clear shift in automotive marketing. It’s no longer just about selling cars, but about creating memorable experiences and building genuine connections. The car-buying journey remains complex, with high costs and longer ownership periods meaning consumers are taking their time. Therefore, you need a smarter, more targeted, and engaging approach in regards to marketing. …
In today’s fast-paced digital world, connecting with the right person, on the right device, at the right time, can feel like a pit stop challenge. But what if there was a way to shine a spotlight on your audience, giving you a crystal-clear view of their journey? Enter Identity Resolution, the ultimate GPS for your marketing efforts, helping you map …
Let’s face it, nobody likes waste – especially when it’s draining your marketing budget. The harsh reality is that a whopping 41% of digital ad spend is wasted due to ad fraud, poor placement, and inaccurate targeting. That’s a lot of potential results left on the table! The good news is that by eliminating this waste, you can supercharge your …
While attracting new customers is great, creating loyal customers should be your ultimate goal. Did you know that less than half of automotive brands have a customer retention rate above 50%? The good news is that there are ways to prevent customer defection to other brands, and it all starts with data. Why Do Customers Leave? Customer defection happens when …
The latest version of Google’s web and app analytics platform, Google Analytics 4 (GA4), is a major update that not only brings a host of new features and improvements, but also changes data collection and analysis. Google released GA4 to address businesses’ evolving needs in response to the explosion of mobile and app usage, as well as the growing importance …
