Election years are a time of great political engagement. People are more likely to be paying attention to news during election years, which means they are more likely to be seeing your ads. At the same time, this valuable news inventory is often pre-empted for political candidates. It creates a mess of your well-planned campaign, and you’ll be lucky if half your schedule still stays in place.
If you are looking for a way to reach a large and growing audience with your automotive dealership ads, then streaming news programming is a great option.
- Streaming news is more targeted. Streaming news platforms allow you to target your ads to specific demographics and locations. This means that you can be sure that your ads are seen by people who are in your back yard.
- Streaming news is more affordable. The cost of advertising on streaming news platforms is typically lower than the cost of advertising on broadcast TV. This means that you can reach a wider audience with your ads without breaking the bank.
- Streaming news is less preemptible. The platforms that stream news are less likely to preempt programming, so you can be sure that your ads will be seen.
- Streaming news engages a broader audience. With the variety of publishers and content, you can reach more viewers, ensuring the visibility of ads on news content across various publishers, devices, and platforms.
In addition to these reasons, advertising your automotive dealership in streaming news programming during an election year can also help you to:
- Build brand awareness. Streaming news programs are a great way to introduce your dealership to new customers.
- Generate leads. Streaming news ads can help you to generate leads by directing viewers to your website or social media pages.
- Drive sales. Streaming news ads can help you to drive sales by promoting your latest deals and promotions.
With a curated streaming news package, you can reach news consumers wherever they are, whatever device they are using. On the other hand with traditional television, viewers are limited to watching the news on a specific channel at a specific time – and hopefully they get to see your spot (if it does not get pre-empted).
Our curated streaming news package allows us to reach a wider audience and ensure that they are seeing your ad, regardless of which publisher or device or platform they use to consume their news. Our team of experts is here to help you get started. Contact us today!