Below you'll find a list of all posts that have been categorized as “Automotive Digital Advertising”
In recent years, new studies have regularly touted the increase in TV viewers switching from cable to cheaper streaming services. Last year, a study done by the Consumer Technology Association found that not only had the number of streaming service subscribers increased yet again, but the number had also matched the amount of paid TV viewers. Last month, results made …
You want to move vehicles off your lot, but you also want those shoppers to become lifelong customers at your dealership. For many dealers, shoppers drive away in a new or used car but rarely or never return for vehicle service or repairs. The Cox Automotive 2016 Maintenance and Repair Study found that only 30% of total service visits take …
Imagine reaching hundreds of thousands of potential car buyers for mere pennies per person. Video Everywhere from Chumney & Associates can do just that. Your TV commercials can now be delivered to an additional audience consuming TV content on non-traditional platforms via video on-demand and online streaming, thus creating an all-inclusive, multi-layered media TV saturation strategy. The name says it …
It’s time to super-charge your display efforts and increase customer engagements with Lightbox Ads! These banners draw in the eyes by incorporating video into the various sizes of the display network, but they become really special when a hover or click action happens. A full-screen take-over on any device invites the shopper to engage with multiple widgets that include additional …
When is the last time you checked your email? Probably in the past hour! And guess what? So did millions of others around the world. Gmail Ads are not only a highly-recommended opportunity to gain more traffic to your website, they work! When you have a chance to place your targeted offer in the promotions box of your potential shopper, …
Are video ads part of your digital advertising strategy? I’ve got 150 reasons why they should be, and that’s the average number of times we check our mobile device each day. When you combine that with the fact that YouTube is the #2 search engine next to Google itself, the answer is pretty clear – you need to be there. …
You count on your analytics to track the progress and success of your marketing message, but when spammers overload your site with fake referral URLs, your results become skewed. Working around these issues takes a lot more than a magical click of a spam filter; however, after telling marketing professionals last year about working on a solution, Google appears to …
In a move that’s sure to raise a few eyebrows from the advertiser and organic content worlds, Google has now shifted their search engine UX. Put simply: the side bar of ads goes away and a 4th position is added to the ads mix. I’ve just completed a spot to explain how the changes will impact advertisers (since I …
