Google Search Changes! – 3 Strategies To Protect Your Position

 

In a move that’s sure to raise a few eyebrows from the advertiser and organic content worlds, Google has now shifted their search engine UX. Put simply: the side bar of ads goes away and a 4th position is added to the ads mix.

I’ve just completed a spot to explain how the changes will impact advertisers (since I am one), but this will certainly have an SEO impact as results will ultimately be pushed further down.

What’s the take-away thought? A money grab, you say? Nah. The world’s #1 search resource is getting leaner in preparation for the growing mobile shift, where real estate really comes at a premium. The search listings are intended to provide the most relevant experience for its users. Who has the most incentive to do just that? Advertisers; those that will pay to receive that click. This move seeks to provide a little more love to that #4 position that was formerly cast off to the side (where fewer than 5% of all clicks occurred).

The jury’s still out as to how impactful the change will be, but a new race is afoot.

EXPOSE THE SECRET FORMULAS OF YOUR MOST SUCCESSFUL COMPETITORS.

FreeReconReport2