Early in May 2025, Google shifted the format of GA4’s session-related cookies from the familiar GS1 to a new GS2 format with no formal announcement. If you’re heavily reliant on Google Analytics 4 (GA4) cookies, this change could impact how you track your valuable customer data. You might be thinking, “What does a cookie format change have to do with …
Google Analytics – Decrease in Overall Traffic Could Mean More Accurate Results!
You count on your analytics to track the progress and success of your marketing message, but when spammers overload your site with fake referral URLs, your results become skewed. Working around these issues takes a lot more than a magical click of a spam filter; however, after telling marketing professionals last year about working on a solution, Google appears to …


