Below you'll find a list of all posts that have been tagged as “first-party data”
While we’ve been talking about it for years, now is the most crucial time to pivot the digital strategy for your dealership, if you haven’t already. If you’re looking for success in 2026, your focus needs to shift from simply “taking orders” and chasing clicks to guiding the entire customer journey through influence and smart data use. The Great Media …
Let’s face it, nobody likes waste – especially when it’s draining your marketing budget. The harsh reality is that a whopping 41% of digital ad spend is wasted due to ad fraud, poor placement, and inaccurate targeting. That’s a lot of potential results left on the table! The good news is that by eliminating this waste, you can supercharge your …
While attracting new customers is great, creating loyal customers should be your ultimate goal. Did you know that less than half of automotive brands have a customer retention rate above 50%? The good news is that there are ways to prevent customer defection to other brands, and it all starts with data. Why Do Customers Leave? Customer defection happens when …
