Let’s face it, nobody likes waste – especially when it’s draining your marketing budget. The harsh reality is that a whopping 41% of digital ad spend is wasted due to ad fraud, poor placement, and inaccurate targeting.1 That’s a lot of potential results left on the table! The good news is that by eliminating this waste, you can supercharge your results without increasing your budget. It’s all about working smarter, not harder.
What Exactly is Ad Waste?
Ad waste is any portion of your budget spent on ads that don’t help you reach your goals. These are the ads that drain your ROI and, even worse, can damage your brand by annoying potential customers or associating your company with unsavory content.
Why is This a Problem Now?
While digital ad spend and costs-per-click have been rising, results aren’t keeping pace. Marketers are feeling the pinch and looking for ways to get more bang for their buck.
Two Simple Strategies to Fight Ad Waste
- Retargeting: Reconnect with website visitors who left without making a purchase.
- First-Party Data: Use your own data to build “look-alike” audiences and target real people, not bots.
FPD 360: Your Ad Waste Solution
FPD 360 from Chumney & Associates makes these strategies easy. By collecting first-party data, including location and shopping behavior, FPD 360 helps you create targeted digital, TV, and direct mail ads, as well as email and SMS messages. This ensures your ads reach interested customers at the right time.
Plus, you can use this data to create look-alike audiences and attract even more potential customers. FPD 360 helps you avoid ad fraud and make sure your campaigns reach real, engaged users. It’s time to stop wasting money and start maximizing your ROI. Contact Chumney & Associates today and let’s get started.