Information and answers to drive your dealership's integrated marketing success.
If you’re managing ads for a dealership, you’ve likely already heard about Google’s PMax campaigns and how they’re now the backbone of auto-inventory advertising (thanks to Vehicle Ads). Now, Google has expanded channel performance reporting for PMax to the account level, not just individual campaigns. Here’s what that means for your dealership How to use this as a dealership marketing …
Over the years, we’ve talked a lot about SEO changes. From voice search to featured snippets to algorithm changes, automotive SEO constantly evolves. And over the past couple of years, it has shifted again. For dealerships and OEMs preparing for 2026, success is no longer about maximizing raw organic traffic; it’s about mastering a sophisticated formula: Authority + Intelligent Signals …
While we’ve been talking about it for years, now is the most crucial time to pivot the digital strategy for your dealership, if you haven’t already. If you’re looking for success in 2026, your focus needs to shift from simply “taking orders” and chasing clicks to guiding the entire customer journey through influence and smart data use. The Great Media …
With 75% of today’s car buyers starting their purchase journey online, it’s become obvious that they’re doing the critical homework. They’re going beyond browsing to research specific vehicles, compare inventory, and look for exclusive offers. Vehicle Feeds on Search Ads (VFSA) is one online marketing strategy that can meet their need for information. This powerful format, which is rapidly moving …
Your Google Business Profile (GBP) is going to make a slight but important transition. Those free “Vehicles for Sale” listings, once a powerful source of organic traffic directly from your profile, will start vanishing in the weeks to come. This change is a deliberate, strategic shift from Google, and it requires immediate action to protect your online inventory visibility. Paid …
A couple of decades ago, car shoppers perused dealership ads in the newspaper or just drove from lot to lot looking for the best car deals. Compared to those days, today’s car shopping process is almost unrecognizable. The automotive industry is in the middle of a massive transformation, and it’s not just about the vehicles themselves. It’s about how consumers …
The days of customers simply wandering onto a dealership lot to kick tires are a thing of the past. The car-buying journey has changed, and if your dealership’s marketing hasn’t changed with it, you’re missing out. The new truth is that the real showroom has moved off the corner of Main Street and onto your customer’s phone. The modern buyer’s …
The hum of the automotive industry has always been a blend of tradition and innovation. Today, that hum has been amplified by the unmistakable rhythm of artificial intelligence, and it’s no longer a trend – it’s the engine of a new era. For dealerships, the question isn’t whether to adopt AI, but how to do so strategically to avoid being …
Digital transformation has completely re-engineered the automotive retail landscape. The days of the traditional, linear car-buying journey are behind us; today’s customers are navigating a dynamic, fragmented path – bouncing between your website, social media, and the physical showroom. Simply being present on these channels isn’t enough. To truly win, you need a cohesive, unified omnichannel strategy. Problem: The “Lead …
The moment customers drive off your lot in a shiny new ride is just the beginning of their journey with your dealership. After-sales marketing has often been a bit of a hidden gem. In today’s digital world, however, using paid social media for service, parts, and even their next vehicle is a must-do for keeping customers coming back for life …
