Information and answers to drive your dealership's integrated marketing success.
Google launched its second core update of 2023 during the second half of August. As is common with these updates, the traffic headed toward your site could experience noticeable gains, tremendous drops, or huge swings in either direction. The update can take a couple of weeks to fully roll out. However, the proverbial dust settling around traffic issues can take …
Google Performance Max campaigns are a powerful way to reach your target audience across Google’s ad inventory. They use machine learning to optimize your campaigns for your desired outcome – whether that’s conversions, sales or brand awareness. One of the best ways to optimize the performance of your PMax campaigns is to use video. Video is a powerful way to …
As we look toward marketing to the next generation of car buyers, what do we think will be at the top of their automotive wish lists? Gen Zers are entering adulthood and beginning their careers, so automotive dealerships now have a whole new generation of car buyers to whom they can market vehicles. This group of tech-savvy, environmentally-conscious consumers are …
Email marketing offers an easy method to reach a wide range of potential customers. However, dozens of emails flood a single inbox on a daily basis. Make your dealership’s messages stand out by following these six best practices for automotive email blasts. Day of the Week: Tuesday, Wednesday, and Thursday are typically the best days to send emails. People are …
Two of the most important methods to drive to your dealership’s website are search engine optimization (SEO) and content marketing. Some people mistakenly use the terms interchangeably; however, they are not the same thing. If you’re one of those wondering, “What’s the difference between SEO and content marketing?” the simple way to explain it is that content marketing is the …
The latest version of Google’s web and app analytics platform, Google Analytics 4 (GA4), is a major update that not only brings a host of new features and improvements, but also changes data collection and analysis. Google released GA4 to address businesses’ evolving needs in response to the explosion of mobile and app usage, as well as the growing importance …
While having social media posts that create engagement and increase followers are often the focus for many businesses, a social media account or page that winds up in the wrong hands can wreak havoc. That’s why it’s crucial not only to monitor who has access to your social media accounts and how much control they have, but also to know …
Are you currently looking to hire qualified candidates for your dealership? You may be familiar with Indeed and LinkedIn, but did you know that Facebook has a designated feature for job postings? Whether this information is new to you or you have been utilizing this feature previously, we want to keep you up to date on what access Facebook provides …
In August 2022, Search Engine Roundtable found that Google was testing an expanded Google Business Profile format in Google Web Search. As of late October 2022, that new format looks to be live for everyone, meaning you’ll have an easier way to edit your dealership’s profile. Instead of navigating through several clicks to perform edits, once you’re logged in as …
With all the ways auto shoppers can purchase their next vehicle, your inventory needs to get in front of as many customers as possible. Enter Google Performance Max. This new goal-based campaign expands across all of Google’s channels – YouTube, Display, Search, Discover, Gmail, Maps, and Business Profile – and provides several benefits. You’ll appear in all of Google’s ad …
