Below you'll find a list of all posts that have been categorized as “Search Engine Optimization”
What started out as a local SEO content page about the 2020 Ford Bronco release for our client Bill Currie Ford ended up ranking on a national level. When searching for “new 2020 Ford Bronco,” the page we produced for this client landed near the top of the national organic search results. Our SEO Approach One of our main approaches …
On October 25, Google began implementing its biggest update in years, known as BERT – Bidirectional Encoder Representations from Transformers. The update is a big leap forward in the Google AI being able to interpret user intent, especially with voice searches, and it’s expected to affect 10% of queries. Here’s how Google explained it: “These improvements are oriented around improving …
While you’re looking at how your dealership has done throughout 2018 and what you want to improve for 2019, have you also considered your website? Moz.com recently released the results of its 2018 Local Search Ranking Factors Survey and found areas that are becoming more important to local SEO and another area that might no longer be as high of …
What we know about search engine optimization (SEO) changes frequently; therefore, keeping up with new information is the key to your success for targeting shoppers during online searches. Google and other search engines constantly tweak their methods of finding and displaying content to their users. These complex ranking systems will undoubtedly evolve and become more intuitive this year, so here …
Google describes its Featured Snippet as an answer to a user question that “includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL.” It’s a matter-of-fact description for a place that SEO strategists covet like an Olympian yearning to stand on the medal podium. Unfortunately, there is no specific …
Over the past decade, the question “What did we do without the internet?” has quickly morphed into “What did we do without smartphones?” The convenience and speed of these handheld devices has become easier to use now that voice search is more popular and accurate and now that search engines can detect questions and offer the most relevant answer at …
It’s time to super-charge your display efforts and increase customer engagements with Lightbox Ads! These banners draw in the eyes by incorporating video into the various sizes of the display network, but they become really special when a hover or click action happens. A full-screen take-over on any device invites the shopper to engage with multiple widgets that include additional …
It’s time to go further and adopt a Customer Journey Strategy! In this DigiKnow, we break down 3 of the most essential steps your shoppers will take toward path to purchase. Three of the most frequently used mediums being used are mobile, email, and social, where the combination of these in tandem is creating a very explosive effect for traffic …
You know you can’t ignore the increase in mobile traffic, but how many mobile strategies do you use to make the dominating impact your dealership needs in the cramped landscape of mobile ad listings? Aaron Weinstein lays out four digital techniques you need to implement to make sure your dealership claims its stake in front of the shoppers when they …
On the search engines, you need to take up as much space as possible! In this DigiKnow breakdown, you’ll learn how to crowd out the other competitors and gain some free ways to capture shopper attention. Ad Extensions are the extra snippets that appear with your text ads as people search for you on Google and Bing. By utilizing all …
