On the search engines, you need to take up as much space as possible! In this DigiKnow breakdown, you’ll learn how to crowd out the other competitors and gain some free ways to capture shopper attention.
Ad Extensions are the extra snippets that appear with your text ads as people search for you on Google and Bing. By utilizing all of the available styles, you give yourself the best chance of having your ads appear much larger than the usual 4 lines of ad text.
Call Extensions and Location Extensions (your phone number and address) allow people to connect to you without even clicking the ad. That’s free advertising, and these need to be implemented at a minimum.
Sitelink Extensions provide extra clickable links to targeted areas of your website, and they’re also available on both search engines.
An extension exclusive to Bing, Image Extensions, allow you to add a graphical image along with your text ads.
Exclusive to Google, Review Extensions, Callout Extensions, and Structured Snippets, allow you to further reinforce your product lineup as well as to provide you with extra bullets that make you stand out from the pack.
That’s a total of 7 possible ways you can really dominate the search results. Chumney & Associates will help to integrate the most targeted areas of your website as well as your store’s points of differential into a very robust set of extensions that will give you the edge.
Two: Clearly write out all your services. Get into detail of what it is you sell all the way down to the model lineup, Service, Parts, and Finance.
Three: On the sites where linking is allowed, like Google +, use hyperlinks in the copy that send readers to the multitude of pages on your site.
Need some help maximizing your dealerships use of Ad Extensions?
Give us a call at Chumney & Associates and we’ll be glad to help out.
864-297-7022