Making Google’s Front Page

What started out as a local SEO content page about the 2020 Ford Bronco release for our client Bill Currie Ford ended up ranking on a national level. When searching for “new 2020 Ford Bronco,” the page we produced for this client landed near the top of the national organic search results.

Ranking on Google's SERP front page
Placement of our 2020 Ford Bronco content page

Our SEO Approach

One of our main approaches to SEO content pages is ensuring the meta data – title, keywords, and description – are consistent in the copy as well. In this instance, we wanted to anticipate what search engine users could be asking in regards to the 2020 Ford Bronco, questions such as the following:

  • What is the 2020 Ford Bronco’s release date?
  • What does the 2020 Ford Bronco look like?
  • What engine does the 2020 Ford Bronco have?
  • How much will the 2020 Ford Bronco cost?
Bill Currie Ford 2020 Ford Bronco Page

Then we made sure that our copy answered as many of these anticipated questions as possible. We also phrased some of these questions as headings, which Google search crawlers like to see in deciding whether a page is an authoritative source on a particular topic.

The Results & What They Mean

Google Analytics for 2020 Ford Bronco content page

Over a 3-month span, over 10,000 new users found the Bill Currie Ford website through this 2020 Ford Bronco page. Because the site ranked nationally, the majority of these users are not shoppers who will buy a vehicle from this dealership. However, this content page still increases visibility for local shoppers as well. That increase in views translates into an increase in leads, which could turn into an increase in foot traffic in the showroom – especially when the 2020 Ford Bronco rolls in.

With Chumney & Associates’ Automotive Digital Content Marketing, we provide SEO services that help our clients consistently rank on the first page of local Google search results. We can help you, too! Contact us today to find out more.