Election years are a time of great political engagement. People are more likely to be paying attention to news during election years, which means they are more likely to be seeing your ads. At the same time, this valuable news inventory is often pre-empted for political candidates. It creates a mess of your well-planned campaign, and you’ll be lucky if …
3 Options to Ensure Your Campaign Reaches Cord Cutters
In recent years, new studies have regularly touted the increase in TV viewers switching from cable to cheaper streaming services. Last year, a study done by the Consumer Technology Association found that not only had the number of streaming service subscribers increased yet again, but the number had also matched the amount of paid TV viewers. Last month, results made …