Are video ads part of your digital advertising strategy? I’ve got 150 reasons why they should be, and that’s the average number of times we check our mobile device each day. When you combine that with the fact that YouTube is the #2 search engine next to Google itself, the answer is pretty clear – you need to be there. …
Google Search Changes! – 3 Strategies To Protect Your Position
In a move that’s sure to raise a few eyebrows from the advertiser and organic content worlds, Google has now shifted their search engine UX. Put simply: the side bar of ads goes away and a 4th position is added to the ads mix. I’ve just completed a spot to explain how the changes will impact advertisers (since I …
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