Are you currently looking to hire qualified candidates for your dealership? You may be familiar with Indeed and LinkedIn, but did you know that Facebook has a designated feature for job postings? Whether this information is new to you or you have been utilizing this feature previously, we want to keep you up to date on what access Facebook provides …
The Benefits of Video in Your Social Media Strategy
The numbers are in, and they show that the amount of time adults use social media across all platforms has reached an all-time high of 95 minutes per day. Of that time spent on those platforms, videos are quickly becoming the most consumed form of content. Marketing campaigns that include videos on social media platforms have 34% higher conversion rates, and …
5 Benefits of Facebook Ads over Boosted Posts
While there’s no denying that promoting your dealership campaigns on Facebook is a must-do these days, making sure you are stretching your Facebook advertising dollar as far as it will go is also a must. What some businesses don’t realize is that boosting Facebook posts is not the same as using Facebook Ads. The latter brings you the most bang …
Facebook Analytics: Understanding Basic Terms
Facebook provides numerous insights for your dealership’s page, and all those graphs and numbers can be a bit overwhelming. Fortunately, we’ve taken a few of the basic statistics and broken down what they mean. Impressions Impressions are the number of times that your post or ad appeared in someone’s timeline. Impression rates don’t reflect a unique number of users, as …