Google Performance Max campaigns are a powerful way to reach your target audience across Google’s ad inventory. They use machine learning to optimize your campaigns for your desired outcome – whether that’s conversions, sales or brand awareness.
One of the best ways to optimize the performance of your PMax campaigns is to use video. Video is a powerful way to tell your brand story, connect with your audience and drive results.
Here are a few reasons why you should use video with your Google Performance Max campaigns:
- Video is more engaging than text or images. Studies have shown that people are more likely to pay attention to and remember video content than other types of content. This makes video an ideal way to capture your audience’s attention and keep them engaged.
- Video can help you reach a wider audience. Video can be used on a variety of Google channels, including Search, Display, YouTube, and Gmail. This means that your video ads can be seen by people who are searching for your products or services, as well as people who are browsing for content on YouTube or Gmail.
- Video can help you drive more conversions. Video can help you increase brand awareness, drive traffic to your website and generate leads. It can also help you increase sales by giving potential customers a better understanding of your products or services.
Don’t wait any longer to start using video in your Pmax campaigns. Here are 3 essential tips for using video with your Google Performance Max campaigns:
- Create high-quality videos. Your videos should be well-produced and engaging. They should also be relevant to your target audience and your advertising goals.
- Optimize your videos for search. When you upload your videos to YouTube, be sure to include relevant keywords in your title, description, and tags. This will help people find your videos when they’re searching for information about your products or services.
- Track your results. Be sure to track the results of your Google Performance Max campaigns so you can see how your videos are performing. This will help you determine which videos are most effective and make necessary adjustments to your campaigns.
Video ads that follow these tips can increase conversions by up to 20%. Contact Chumney & Associates today for a free consultation.