While there’s no denying that promoting your dealership campaigns on Facebook is a must-do these days, making sure you are stretching your Facebook advertising dollar as far as it will go is also a must. What some businesses don’t realize is that boosting Facebook posts is not the same as using Facebook Ads. The latter brings you the most bang …
Facebook Analytics: Understanding Basic Terms
Facebook provides numerous insights for your dealership’s page, and all those graphs and numbers can be a bit overwhelming. Fortunately, we’ve taken a few of the basic statistics and broken down what they mean. Impressions Impressions are the number of times that your post or ad appeared in someone’s timeline. Impression rates don’t reflect a unique number of users, as …
3 Options to Ensure Your Campaign Reaches Cord Cutters
In recent years, new studies have regularly touted the increase in TV viewers switching from cable to cheaper streaming services. Last year, a study done by the Consumer Technology Association found that not only had the number of streaming service subscribers increased yet again, but the number had also matched the amount of paid TV viewers. Last month, results made …