The numbers are in, and they show that the amount of time adults use social media across all platforms has reached an all-time high of 95 minutes per day. Of that time spent on those platforms, videos are quickly becoming the most consumed form of content.
Marketing campaigns that include videos on social media platforms have 34% higher conversion rates, and social media analytics metrics show that video post content generates about 1200% more shares than text and image content combined. While these statistics show the value of including video into your dealership’s social media presence, we’ve outlined several other benefits that video can bring.
Boosts brand awareness
Incorporating video in your social strategy helps create brand awareness for followers. If you can gain trust, you create an image that helps you reach a bigger audience. A 2019 study reported that Gen Z watches 3.4 hours of online video per day.
Promotes lead generation
When video content is professionally produced for a particular audience, it’s more likely to generate leads from those invested in your message. Enjoyment of video ads has been shown to even increase purchase intent.
Increases online engagement
Video has taken over Facebook as one of the most popular ways to share content. Those who view an ad and enjoy it are more likely to share it with their friends, increasing engagement and reach. Properly tagged videos are valuable and will help search engines index your business higher up in results. Regularly adding content to your social media sites keeps you relevant in more than one way.
Chumney & Associates Social Media Department can help your dealership stay on top of all the trends to keep your customers engaged. Contact us today to see what we can do for you!