The latest version of Google’s web and app analytics platform, Google Analytics 4 (GA4), is a major update that not only brings a host of new features and improvements, but also changes data collection and analysis. Google released GA4 to address businesses’ evolving needs in response to the explosion of mobile and app usage, as well as the growing importance …
New Google Business Profile Format Is Now LIVE!
In August 2022, Search Engine Roundtable found that Google was testing an expanded Google Business Profile format in Google Web Search. As of late October 2022, that new format looks to be live for everyone, meaning you’ll have an easier way to edit your dealership’s profile. Instead of navigating through several clicks to perform edits, once you’re logged in as …
Breaking Down Google’s New BERT Algorithm
On October 25, Google began implementing its biggest update in years, known as BERT – Bidirectional Encoder Representations from Transformers. The update is a big leap forward in the Google AI being able to interpret user intent, especially with voice searches, and it’s expected to affect 10% of queries. Here’s how Google explained it: “These improvements are oriented around improving …
2018 Google Local Ranking Factors: What’s Important and What’s Not So Important?
While you’re looking at how your dealership has done throughout 2018 and what you want to improve for 2019, have you also considered your website? Moz.com recently released the results of its 2018 Local Search Ranking Factors Survey and found areas that are becoming more important to local SEO and another area that might no longer be as high of …