Instagram users share millions upon millions of images and videos every day. If your dealership hasn’t developed a strong presence on this popular social media platform, the time to do so is now. To help you out, here are some dos and don’ts for making the most of your Instagram account. Do use hashtags. Posts that have hashtags get over …
3 Tips for Writing for Social Media
Social media offers one of the fastest ways your dealership can engage with current and potential customers. However, you must make sure the copy for your posts is likely to encourage interaction. Here are three tips that will help you with your social media writing skills. Keep it short, keep it simple. You want to try to keep your message …
Facebook Analytics: Understanding Basic Terms
Facebook provides numerous insights for your dealership’s page, and all those graphs and numbers can be a bit overwhelming. Fortunately, we’ve taken a few of the basic statistics and broken down what they mean. Impressions Impressions are the number of times that your post or ad appeared in someone’s timeline. Impression rates don’t reflect a unique number of users, as …
How You Can Inspire Customer Feedback
A happy customer leaves your dealership with the vehicle of their choice. Naturally, as a business owner, you want to understand why this person decided to buy from your store. You send them the usual request for customer feedback and anxiously await their response. But it never comes. Those who depend on customer feedback when it comes to solidifying future …