Facebook Releases Updated Automotive Playbook for Dealers

Facebook Releases Updated Automotive Playbook for Dealers

Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a free download. The social media giant boasts 1.66 billion daily global visitors and offers several different ways to reach shoppers. Facebook Pages Business Manager Ads Manager Facebook Pixel Vehicle Catalog According to a Facebook-commissioned survey, 80% of recent vehicle buyers said they visited a …

Geo-targeting vs competitive dealers

The Difference Between Geo-Targeting and Competitive Dealers

Auto dealerships are often named after the city they’re occupied in, and why not?  This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit.  That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …