Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a free download. The social media giant boasts 1.66 billion daily global visitors and offers several different ways to reach shoppers. Facebook Pages Business Manager Ads Manager Facebook Pixel Vehicle Catalog According to a Facebook-commissioned survey, 80% of recent vehicle buyers said they visited a …
Google’s Dealer Guidebook 2.0 Is Now Available
As of February, Google’s Dealer Guidebook 2.0 is now available as a free download. With shoppers seeing and hearing dozens of digital ads before they ever walk into a dealership, you need valuable tools like this one. This document will show you how Google Ads can help your dealership create campaigns that will yield high impacts at the lowest cost …
The Difference Between Geo-Targeting and Competitive Dealers
Auto dealerships are often named after the city they’re occupied in, and why not? This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit. That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …