Google's August 2023 Core Search Update

Affected by Google’s August 2023 Core Update? Don’t Panic!

Google launched its second core update of 2023 during the second half of August. As is common with these updates, the traffic headed toward your site could experience noticeable gains, tremendous drops, or huge swings in either direction.  The update can take a couple of weeks to fully roll out. However, the proverbial dust settling around traffic issues can take …

Google BERT algortithm

Breaking Down Google’s New BERT Algorithm

On October 25, Google began implementing its biggest update in years, known as BERT – Bidirectional Encoder Representations from Transformers. The update is a big leap forward in the Google AI being able to interpret user intent, especially with voice searches, and it’s expected to affect 10% of queries. Here’s how Google explained it: “These improvements are oriented around improving …