Geo-targeting vs competitive dealers

The Difference Between Geo-Targeting and Competitive Dealers

Auto dealerships are often named after the city they’re occupied in, and why not?  This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit.  That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …

3 Options to Ensure Your Campaign Reaches Cord Cutters

In recent years, new studies have regularly touted the increase in TV viewers switching from cable to cheaper streaming services. Last year, a study done by the Consumer Technology Association found that not only had the number of streaming service subscribers increased yet again, but the number had also matched the amount of paid TV viewers. Last month, results made …

Video Everywhere

Video Everywhere: Get Ahead Of Your Competition and Reach Customers Wherever They Are!

Imagine reaching hundreds of thousands of potential car buyers for mere pennies per person. Video Everywhere from Chumney & Associates can do just that. Your TV commercials can now be delivered to an additional audience consuming TV content on non-traditional platforms via video on-demand and online streaming, thus creating an all-inclusive, multi-layered media TV saturation strategy. The name says it …