Instagram Puts You On The Map

With around 500 million active monthly users, Instagram is an undeniably powerful platform in the world of social media. Creating and engaging with content can do more than make a few new friends. It can put a business on the map. As more users join the Instagram community, the platform only becomes a more powerful tool for marketing to an …

Use Negative Reviews To Increase Credibility

Hi, thanks for tuning in to today’s Social Media Tip from the Chumney & Associates Social Media Department. Today we are going to talk a little bit about negative reviews on social media. While the urge to delete negative comments and ignore bad reviews is tempting, we are going to tell you why these reviews can actually be a good …

Announcing ESPN Access

Video content on ESPNS digital platform is proprietary and separated from the Google video network. This means there are millions of people watching ESPN on their laptops, using the Watch ESPN app on their tablets and smart phones and interacting with ads that most local advertisers have not been a part of … until now. Chumney and Associates is proud …

Super-Charge Your Display Ads With Lightbox Ads

It’s time to super-charge your display efforts and increase customer engagements with Lightbox Ads! These banners draw in the eyes by incorporating video into the various sizes of the display network, but they become really special when a hover or click action happens. A full-screen take-over on any device invites the shopper to engage with multiple widgets that include additional …

The Power of Gmail Promoted Ads

When is the last time you checked your email? Probably in the past hour! And guess what? So did millions of others around the world. Gmail Ads are not only a highly-recommended opportunity to gain more traffic to your website, they work! When you have a chance to place your targeted offer in the promotions box of your potential shopper, …

The Powerful Trifecta of Mobile, Social and Email

It’s time to go further and adopt a Customer Journey Strategy!  In this DigiKnow, we break down 3 of the most essential steps your shoppers will take toward path to purchase.  Three of the most frequently used mediums being used are mobile, email, and social, where the combination of these in tandem is creating a very explosive effect for traffic …

4 “Must-Do” Mobile Strategies For Auto Dealers

You know you can’t ignore the increase in mobile traffic, but how many mobile strategies do you use to make the dominating impact your dealership needs in the cramped landscape of mobile ad listings? Aaron Weinstein lays out four digital techniques you need to implement to make sure your dealership claims its stake in front of the shoppers when they …

Stand Out From The Pack With Ad Extensions

On the search engines, you need to take up as much space as possible!  In this DigiKnow breakdown, you’ll learn how to crowd out the other competitors and gain some free ways to capture shopper attention. Ad Extensions are the extra snippets that appear with your text ads as people search for you on Google and Bing.  By utilizing all …

Content Rules: Are you answering the questions your visitors are asking?

In 1996 Bill Gates wrote an inspiring article titled “Content is King.” In the article he wrote, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Mr. Gates was right in his predictions. Content is what drives the Internet and your website as we know it. The most …

Video Is King: Is it part of your video advertising strategy?

Are video ads part of your digital advertising strategy?  I’ve got 150 reasons why they should be, and that’s the average number of times we check our mobile device each day.  When you combine that with the fact that YouTube is the #2 search engine next to Google itself, the answer is pretty clear – you need to be there. …