The Power of Gmail Promoted Ads

When is the last time you checked your email? Probably in the past hour! And guess what? So did millions of others around the world. Gmail Ads are not only a highly-recommended opportunity to gain more traffic to your website, they work! When you have a chance to place your targeted offer in the promotions box of your potential shopper, …

The Powerful Trifecta of Mobile, Social and Email

It’s time to go further and adopt a Customer Journey Strategy!  In this DigiKnow, we break down 3 of the most essential steps your shoppers will take toward path to purchase.  Three of the most frequently used mediums being used are mobile, email, and social, where the combination of these in tandem is creating a very explosive effect for traffic …

4 “Must-Do” Mobile Strategies For Auto Dealers

You know you can’t ignore the increase in mobile traffic, but how many mobile strategies do you use to make the dominating impact your dealership needs in the cramped landscape of mobile ad listings? Aaron Weinstein lays out four digital techniques you need to implement to make sure your dealership claims its stake in front of the shoppers when they …

Stand Out From The Pack With Ad Extensions

On the search engines, you need to take up as much space as possible!  In this DigiKnow breakdown, you’ll learn how to crowd out the other competitors and gain some free ways to capture shopper attention. Ad Extensions are the extra snippets that appear with your text ads as people search for you on Google and Bing.  By utilizing all …

Content Rules: Are you answering the questions your visitors are asking?

In 1996 Bill Gates wrote an inspiring article titled “Content is King.” In the article he wrote, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Mr. Gates was right in his predictions. Content is what drives the Internet and your website as we know it. The most …

Video Is King: Is it part of your video advertising strategy?

Are video ads part of your digital advertising strategy?  I’ve got 150 reasons why they should be, and that’s the average number of times we check our mobile device each day.  When you combine that with the fact that YouTube is the #2 search engine next to Google itself, the answer is pretty clear – you need to be there. …

Google Analytics – Decrease in Overall Traffic Could Mean More Accurate Results!

You count on your analytics to track the progress and success of your marketing message, but when spammers overload your site with fake referral URLs, your results become skewed. Working around these issues takes a lot more than a magical click of a spam filter; however, after telling marketing professionals last year about working on a solution, Google appears to …