Information and answers to drive your dealership's integrated marketing success.
You want to move vehicles off your lot, but you also want those shoppers to become lifelong customers at your dealership. For many dealers, shoppers drive away in a new or used car but rarely or never return for vehicle service or repairs. The Cox Automotive 2016 Maintenance and Repair Study found that only 30% of total service visits take …
Imagine reaching hundreds of thousands of potential car buyers for mere pennies per person. Video Everywhere from Chumney & Associates can do just that. Your TV commercials can now be delivered to an additional audience consuming TV content on non-traditional platforms via video on-demand and online streaming, thus creating an all-inclusive, multi-layered media TV saturation strategy. The name says it …
Google describes its Featured Snippet as an answer to a user question that “includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL.” It’s a matter-of-fact description for a place that SEO strategists covet like an Olympian yearning to stand on the medal podium. Unfortunately, there is no specific …
Over the past decade, the question “What did we do without the internet?” has quickly morphed into “What did we do without smartphones?” The convenience and speed of these handheld devices has become easier to use now that voice search is more popular and accurate and now that search engines can detect questions and offer the most relevant answer at …
If you want your dealership to experience sales growth month after month, website merchandising is a crucial area where you have to succeed, and today, I’m giving you Five Quick Tips for Website Merchandising. Even if you’re doing some of these, there’s always room for improvement. The first thing you have to have is a message that is precise and …
They say a picture is worth 1000 words. If that is true, then imagine the value placed on video. Studies show that video will account for 80% of global internet traffic by the year 2019. With the bulk of internet traffic trending to video in the coming years, you don’t want to miss this opportunity to expand your reach. When …
With around 500 million active monthly users, Instagram is an undeniably powerful platform in the world of social media. Creating and engaging with content can do more than make a few new friends. It can put a business on the map. As more users join the Instagram community, the platform only becomes a more powerful tool for marketing to an …
Hi, thanks for tuning in to today’s Social Media Tip from the Chumney & Associates Social Media Department. Today we are going to talk a little bit about negative reviews on social media. While the urge to delete negative comments and ignore bad reviews is tempting, we are going to tell you why these reviews can actually be a good …
Video content on ESPNS digital platform is proprietary and separated from the Google video network. This means there are millions of people watching ESPN on their laptops, using the Watch ESPN app on their tablets and smart phones and interacting with ads that most local advertisers have not been a part of … until now. Chumney and Associates is proud …
It’s time to super-charge your display efforts and increase customer engagements with Lightbox Ads! These banners draw in the eyes by incorporating video into the various sizes of the display network, but they become really special when a hover or click action happens. A full-screen take-over on any device invites the shopper to engage with multiple widgets that include additional …
