Information and answers to drive your dealership's integrated marketing success.
Positive online customer interactions improve your dealership’s public image and ensure greater satisfaction with your services or products. Conversely, negative online customer interactions damage your company’s reputation and leave your customers feeling insignificant and dissatisfied. Think about the online exchanges you’ve had as a customer and remember the companies who excelled at handling your concerns. Our guess is that companies …
What we know about search engine optimization (SEO) changes frequently; therefore, keeping up with new information is the key to your success for targeting shoppers during online searches. Google and other search engines constantly tweak their methods of finding and displaying content to their users. These complex ranking systems will undoubtedly evolve and become more intuitive this year, so here …
In recent years, new studies have regularly touted the increase in TV viewers switching from cable to cheaper streaming services. Last year, a study done by the Consumer Technology Association found that not only had the number of streaming service subscribers increased yet again, but the number had also matched the amount of paid TV viewers. Last month, results made …
Your first online interaction with shoppers sometimes makes the difference between a sale made and a sale lost. That’s why Chumney & Associates’ digital marketers secretly shop our clients’ websites to survey their responses. Our team looks for key markers of exceptional customer service in each response. Good responses should be timely, sound professional, connect with the customer, and encourage …
You want to move vehicles off your lot, but you also want those shoppers to become lifelong customers at your dealership. For many dealers, shoppers drive away in a new or used car but rarely or never return for vehicle service or repairs. The Cox Automotive 2016 Maintenance and Repair Study found that only 30% of total service visits take …
Imagine reaching hundreds of thousands of potential car buyers for mere pennies per person. Video Everywhere from Chumney & Associates can do just that. Your TV commercials can now be delivered to an additional audience consuming TV content on non-traditional platforms via video on-demand and online streaming, thus creating an all-inclusive, multi-layered media TV saturation strategy. The name says it …
Google describes its Featured Snippet as an answer to a user question that “includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL.” It’s a matter-of-fact description for a place that SEO strategists covet like an Olympian yearning to stand on the medal podium. Unfortunately, there is no specific …
Over the past decade, the question “What did we do without the internet?” has quickly morphed into “What did we do without smartphones?” The convenience and speed of these handheld devices has become easier to use now that voice search is more popular and accurate and now that search engines can detect questions and offer the most relevant answer at …
If you want your dealership to experience sales growth month after month, website merchandising is a crucial area where you have to succeed, and today, I’m giving you Five Quick Tips for Website Merchandising. Even if you’re doing some of these, there’s always room for improvement. The first thing you have to have is a message that is precise and …
They say a picture is worth 1000 words. If that is true, then imagine the value placed on video. Studies show that video will account for 80% of global internet traffic by the year 2019. With the bulk of internet traffic trending to video in the coming years, you don’t want to miss this opportunity to expand your reach. When …
