Information and answers to drive your dealership's integrated marketing success.
Average position is one of Google’s original search metrics, and up to this point it’s been the clearest way to describe the order of appearance in paid search results. While ads are generally found above organic search results, that’s not always the case; they’re sometimes served at the very bottom of page 1, below organic! When you consider that average …
Instagram users share millions upon millions of images and videos every day. If your dealership hasn’t developed a strong presence on this popular social media platform, the time to do so is now. To help you out, here are some dos and don’ts for making the most of your Instagram account. Do use hashtags. Posts that have hashtags get over …
Nearly four years ago, when Google confirmed the existence of its core algorithm called “RankBrain,” the announcement signaled the end of keyword-focused strategy and the beginning of the effort to predict a user’s intent. Before this algorithm, sites had to create exact keyword phrases to ensure high placement in search results. By using factors such as a searcher’s location, personalization …
Auto dealerships are often named after the city they’re occupied in, and why not? This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit. That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …
While there’s no denying that promoting your dealership campaigns on Facebook is a must-do these days, making sure you are stretching your Facebook advertising dollar as far as it will go is also a must. What some businesses don’t realize is that boosting Facebook posts is not the same as using Facebook Ads. The latter brings you the most bang …
Search engine optimization becomes more and more important for auto dealerships wanting to increase online visibility and generate sales. Getting on that first page of search results requires a conscious effort to maximize your website copy’s SEO, but doing so also means going deeper than just keywords in the copy. You have to make the most of meta tags in …
Are you noticing a decrease in your mobile site’s Google score? Don’t panic! Your site isn’t underperforming; Google has changed its PageSpeed Insights tool. Those changes were rather significant as well. Google is now using performance metrics from Lighthouse – which provides a breakdown of scores across several categories – but the “Performance” category is the only one you see …
When looking for a new vehicle, car shoppers generally ask a set of five questions as they venture through the decision process toward an eventual purchase: Which car is best? Is it right for me? Can I afford it? Am I getting a deal? Where do I buy it? Google has labeled these “micro moments” for automotive, but there’s a …
While you’re looking at how your dealership has done throughout 2018 and what you want to improve for 2019, have you also considered your website? Moz.com recently released the results of its 2018 Local Search Ranking Factors Survey and found areas that are becoming more important to local SEO and another area that might no longer be as high of …
Social media offers one of the fastest ways your dealership can engage with current and potential customers. However, you must make sure the copy for your posts is likely to encourage interaction. Here are three tips that will help you with your social media writing skills. Keep it short, keep it simple. You want to try to keep your message …
