3 Tips for Writing for Social Media

Social media offers one of the fastest ways your dealership can engage with current and potential customers. However, you must make sure the copy for your posts is likely to encourage interaction. Here are three tips that will help you with your social media writing skills. Keep it short, keep it simple. You want to try to keep your message …

new digital products Chumney & Associates

New Chumney & Associates Products: Facebook Collection Ads and Enhanced Visitor Promotion

At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will improve your online presence and drive more traffic into your showroom. Check out two of our recent additions to our digital advertising and digital marketing product offerings. Give Shoppers an Immersive Shopping Experience with Facebook Collection Ads The Facebook Collection Ad is a mobile-exclusive …

Understanding Facebook Analytics

Facebook Analytics: Understanding Basic Terms

Facebook provides numerous insights for your dealership’s page, and all those graphs and numbers can be a bit overwhelming. Fortunately, we’ve taken a few of the basic statistics and broken down what they mean. Impressions Impressions are the number of times that your post or ad appeared in someone’s timeline. Impression rates don’t reflect a unique number of users, as …

traditional automotive advertising radio

Four Reasons Why Radio Is Still Relevant

There’s no denying our digital footprint is taking up more and more space. Digital usage is integrated into all facets of life: social connections, financial/banking, news, streaming entertainment, shopping. It may seem as though the old school ways of doing business are not as relevant;  however, traditional advertising, like radio, is still a viable part of the media mix. Year …

Key characteristics of positive online customer interaction

Key Characteristics of Positive Online Customer Interaction

Positive online customer interactions improve your dealership’s public image and ensure greater satisfaction with your services or products. Conversely, negative online customer interactions damage your company’s reputation and leave your customers feeling insignificant and dissatisfied. Think about the online exchanges you’ve had as a customer and remember the companies who excelled at handling your concerns. Our guess is that companies …

The Future of SEO

What You Need to Know About the Future of SEO

What we know about search engine optimization (SEO) changes frequently; therefore, keeping up with new information is the key to your success for targeting shoppers during online searches. Google and other search engines constantly tweak their methods of finding and displaying content to their users. These complex ranking systems will undoubtedly evolve and become more intuitive this year, so here …

3 Options to Ensure Your Campaign Reaches Cord Cutters

In recent years, new studies have regularly touted the increase in TV viewers switching from cable to cheaper streaming services. Last year, a study done by the Consumer Technology Association found that not only had the number of streaming service subscribers increased yet again, but the number had also matched the amount of paid TV viewers. Last month, results made …

four characteristics of solid email responses

Four Characteristics of Solid Email Responses

Your first online interaction with shoppers sometimes makes the difference between a sale made and a sale lost. That’s why Chumney & Associates’ digital marketers secretly shop our clients’ websites to survey their responses. Our team looks for key markers of exceptional customer service in each response. Good responses should be timely, sound professional, connect with the customer, and encourage …