SEO Basics What Are Meta Tags

SEO Basics: What Are Meta Tags?

Search engine optimization becomes more and more important for auto dealerships wanting to increase online visibility and generate sales. Getting on that first page of search results requires a conscious effort to maximize your website copy’s SEO, but doing so also means going deeper than just keywords in the copy. You have to make the most of meta tags in …

Google Page Insights and Mobile Scores

Are you noticing a decrease in your mobile site’s Google score? Don’t panic! Your site isn’t underperforming; Google has changed its PageSpeed Insights tool. Those changes were rather significant as well. Google is now using performance metrics from Lighthouse – which provides a breakdown of scores across several categories – but the “Performance” category is the only one you see …

Micro Moments & Tier-3’s Place for Them

When looking for a new vehicle, car shoppers generally ask a set of five questions as they venture through the decision process toward an eventual purchase: Which car is best? Is it right for me? Can I afford it? Am I getting a deal? Where do I buy it? Google has labeled these “micro moments” for automotive, but there’s a …

3 Tips for Writing for Social Media

Social media offers one of the fastest ways your dealership can engage with current and potential customers. However, you must make sure the copy for your posts is likely to encourage interaction. Here are three tips that will help you with your social media writing skills. Keep it short, keep it simple. You want to try to keep your message …

new digital products Chumney & Associates

New Chumney & Associates Products: Facebook Collection Ads and Enhanced Visitor Promotion

At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will improve your online presence and drive more traffic into your showroom. Check out two of our recent additions to our digital advertising and digital marketing product offerings. Give Shoppers an Immersive Shopping Experience with Facebook Collection Ads The Facebook Collection Ad is a mobile-exclusive …

Understanding Facebook Analytics

Facebook Analytics: Understanding Basic Terms

Facebook provides numerous insights for your dealership’s page, and all those graphs and numbers can be a bit overwhelming. Fortunately, we’ve taken a few of the basic statistics and broken down what they mean. Impressions Impressions are the number of times that your post or ad appeared in someone’s timeline. Impression rates don’t reflect a unique number of users, as …

traditional automotive advertising radio

Four Reasons Why Radio Is Still Relevant

There’s no denying our digital footprint is taking up more and more space. Digital usage is integrated into all facets of life: social connections, financial/banking, news, streaming entertainment, shopping. It may seem as though the old school ways of doing business are not as relevant;  however, traditional advertising, like radio, is still a viable part of the media mix. Year …