There’s no denying our digital footprint is taking up more and more space. Digital usage is integrated into all facets of life: social connections, financial/banking, news, streaming entertainment, shopping. It may seem as though the old school ways of doing business are not as relevant; however, traditional advertising, like radio, is still a viable part of the media mix.
- Year over year, consumers are spending more time with all forms of media, with a notable increase in digital. However, the percentage of time spent with radio has remained consistent. Over 90% of U.S. adults 18 and older listen to radio each week, the highest reach across platforms. Daily, the average time spent listening to radio, is 1.75 hours. That’s over 12 hours a week you can reach out to potential customers!
- The radio ad format provides four main benefits: 30 seconds of dedicated user attention, targeting audience based on format, frequency of the message and driving home catchy jingles.
- One of radio’s most important listening environments is the car. You can connect with engaged listeners one-on-one with a creative message. Running a radio campaign in conjunction with a digital campaign reinforces the overall message.
- Local radio is about community. Radio is able to connect with the local audience through live broadcasts that are relevant (news in your market), familiar on-air personalities the listener can connect with, and local in-person promotions and events in the area (toy drives, kids’ events, concert ticket promos, fundraising for local needs).