Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a free download. The social media giant boasts 1.66 billion daily global visitors and offers several different ways to reach shoppers.
- Facebook Pages
- Business Manager
- Ads Manager
- Facebook Pixel
- Vehicle Catalog
According to a Facebook-commissioned survey, 80% of recent vehicle buyers said they visited a dealership Facebook page. In a 2019 survey, J.D. Power also found that over half of U.S. auto internet shoppers used their mobile device to find vehicles.
Implementing the strategies laid out in Facebook’s Automotive Playbook is crucial to creating campaigns that will maximize your reach and bring shoppers into your showroom. Chumney & Associates can help you do that!