Understanding Facebook Analytics

Facebook Analytics: Understanding Basic Terms

Facebook provides numerous insights for your dealership’s page, and all those graphs and numbers can be a bit overwhelming. Fortunately, we’ve taken a few of the basic statistics and broken down what they mean.


Impressions are the number of times that your post or ad appeared in someone’s timeline. Impression rates don’t reflect a unique number of users, as a post or ad may appear in a user’s timeline multiple times. A high impression rate doesn’t necessarily mean that your content is reaching a large group of people. However, it can mean that your content is being viewed frequently.


Reach tracks the number of users that have viewed your post or ad. It counts only one view for each person. Therefore, the reach metric provides a much better idea of how many people are viewing your content. Seeing a high reach rate in your Facebook insights means that your content is getting in front of a large group of people.


You might be able to guess what this metric means. Engagement is the number of times users interacted with your post. By “interacted,” we mean likes, reactions, sharing, or commenting on a post. A high engagement rate can be a good sign. It means that your posts are interesting to your audience and can result in both a higher reach and impression rate.

Facebook insights are an amazing way to understand your audience and how they are receiving your content. With these numbers, you can learn what is or isn’t working as far as what you post on your Facebook page or the ads you promote.

The Social Media Management team at Chumney & Associates oversees practically all social media aspects for our clients. They post on Facebook, Twitter, Instagram, YouTube, and more. They track and respond to reviews, and they provide monthly reports that provide a comprehensive look at how our clients’ profiles have performed. Contact us today to inquire about how our Social Media Package can grow your dealership’s following!