Are you noticing a decrease in your mobile site’s Google score? Don’t panic! Your site isn’t underperforming; Google has changed its PageSpeed Insights tool. Those changes were rather significant as well. Google is now using performance metrics from Lighthouse – which provides a breakdown of scores across several categories – but the “Performance” category is the only one you see …
Micro Moments & Tier-3’s Place for Them
When looking for a new vehicle, car shoppers generally ask a set of five questions as they venture through the decision process toward an eventual purchase: Which car is best? Is it right for me? Can I afford it? Am I getting a deal? Where do I buy it? Google has labeled these “micro moments” for automotive, but there’s a …
New Chumney & Associates Products: Facebook Collection Ads and Enhanced Visitor Promotion
At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will improve your online presence and drive more traffic into your showroom. Check out two of our recent additions to our digital advertising and digital marketing product offerings. Give Shoppers an Immersive Shopping Experience with Facebook Collection Ads The Facebook Collection Ad is a mobile-exclusive …
How You Can Inspire Customer Feedback
A happy customer leaves your dealership with the vehicle of their choice. Naturally, as a business owner, you want to understand why this person decided to buy from your store. You send them the usual request for customer feedback and anxiously await their response. But it never comes. Those who depend on customer feedback when it comes to solidifying future …
Four Reasons Why Radio Is Still Relevant
There’s no denying our digital footprint is taking up more and more space. Digital usage is integrated into all facets of life: social connections, financial/banking, news, streaming entertainment, shopping. It may seem as though the old school ways of doing business are not as relevant; however, traditional advertising, like radio, is still a viable part of the media mix. Year …
- Page 2 of 2
- 1
- 2