Google Page Insights and Mobile Scores

Are you noticing a decrease in your mobile site’s Google score? Don’t panic! Your site isn’t underperforming; Google has changed its PageSpeed Insights tool. Those changes were rather significant as well. Google is now using performance metrics from Lighthouse – which provides a breakdown of scores across several categories – but the “Performance” category is the only one you see …

Micro Moments & Tier-3’s Place for Them

When looking for a new vehicle, car shoppers generally ask a set of five questions as they venture through the decision process toward an eventual purchase: Which car is best? Is it right for me? Can I afford it? Am I getting a deal? Where do I buy it? Google has labeled these “micro moments” for automotive, but there’s a …

new digital products Chumney & Associates

New Chumney & Associates Products: Facebook Collection Ads and Enhanced Visitor Promotion

At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will improve your online presence and drive more traffic into your showroom. Check out two of our recent additions to our digital advertising and digital marketing product offerings. Give Shoppers an Immersive Shopping Experience with Facebook Collection Ads The Facebook Collection Ad is a mobile-exclusive …

traditional automotive advertising radio

Four Reasons Why Radio Is Still Relevant

There’s no denying our digital footprint is taking up more and more space. Digital usage is integrated into all facets of life: social connections, financial/banking, news, streaming entertainment, shopping. It may seem as though the old school ways of doing business are not as relevant;  however, traditional advertising, like radio, is still a viable part of the media mix. Year …