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Email marketing offers an easy method to reach a wide range of potential customers. However, dozens of emails flood a single inbox on a daily basis. Make your dealership’s messages stand out by following these six best practices for automotive email blasts. Day of the Week: Tuesday, Wednesday, and Thursday are typically the best days to send emails. People are …
Two of the most important methods to drive to your dealership’s website are search engine optimization (SEO) and content marketing. Some people mistakenly use the terms interchangeably; however, they are not the same thing. If you’re one of those wondering, “What’s the difference between SEO and content marketing?” the simple way to explain it is that content marketing is the …
As Google Search continues to evolve to provide users with the most relevant results, Chumney & Associates always takes Google’s insights to heart and adjusts our methods to follow its suggestions for best practices. Google Search recently released what it calls a “helpful content update” to outline its efforts to make sure users find real content created by real people …
On October 25, Google began implementing its biggest update in years, known as BERT – Bidirectional Encoder Representations from Transformers. The update is a big leap forward in the Google AI being able to interpret user intent, especially with voice searches, and it’s expected to affect 10% of queries. Here’s how Google explained it: “These improvements are oriented around improving …
Nearly four years ago, when Google confirmed the existence of its core algorithm called “RankBrain,” the announcement signaled the end of keyword-focused strategy and the beginning of the effort to predict a user’s intent. Before this algorithm, sites had to create exact keyword phrases to ensure high placement in search results. By using factors such as a searcher’s location, personalization …
Auto dealerships are often named after the city they’re occupied in, and why not? This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit. That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …
While there’s no denying that promoting your dealership campaigns on Facebook is a must-do these days, making sure you are stretching your Facebook advertising dollar as far as it will go is also a must. What some businesses don’t realize is that boosting Facebook posts is not the same as using Facebook Ads. The latter brings you the most bang …
Search engine optimization becomes more and more important for auto dealerships wanting to increase online visibility and generate sales. Getting on that first page of search results requires a conscious effort to maximize your website copy’s SEO, but doing so also means going deeper than just keywords in the copy. You have to make the most of meta tags in …
Are you noticing a decrease in your mobile site’s Google score? Don’t panic! Your site isn’t underperforming; Google has changed its PageSpeed Insights tool. Those changes were rather significant as well. Google is now using performance metrics from Lighthouse – which provides a breakdown of scores across several categories – but the “Performance” category is the only one you see …
When looking for a new vehicle, car shoppers generally ask a set of five questions as they venture through the decision process toward an eventual purchase: Which car is best? Is it right for me? Can I afford it? Am I getting a deal? Where do I buy it? Google has labeled these “micro moments” for automotive, but there’s a …
