At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will improve your online presence and drive more traffic into your showroom. Check out two of our recent additions to our digital advertising and digital marketing product offerings. Give Shoppers an Immersive Shopping Experience with Facebook Collection Ads The Facebook Collection Ad is a mobile-exclusive …
Facebook Analytics: Understanding Basic Terms
Facebook provides numerous insights for your dealership’s page, and all those graphs and numbers can be a bit overwhelming. Fortunately, we’ve taken a few of the basic statistics and broken down what they mean. Impressions Impressions are the number of times that your post or ad appeared in someone’s timeline. Impression rates don’t reflect a unique number of users, as …
Key Characteristics of Positive Online Customer Interaction
Positive online customer interactions improve your dealership’s public image and ensure greater satisfaction with your services or products. Conversely, negative online customer interactions damage your company’s reputation and leave your customers feeling insignificant and dissatisfied. Think about the online exchanges you’ve had as a customer and remember the companies who excelled at handling your concerns. Our guess is that companies …
What You Need to Know About the Future of SEO
What we know about search engine optimization (SEO) changes frequently; therefore, keeping up with new information is the key to your success for targeting shoppers during online searches. Google and other search engines constantly tweak their methods of finding and displaying content to their users. These complex ranking systems will undoubtedly evolve and become more intuitive this year, so here …
Four Characteristics of Solid Email Responses
Your first online interaction with shoppers sometimes makes the difference between a sale made and a sale lost. That’s why Chumney & Associates’ digital marketers secretly shop our clients’ websites to survey their responses. Our team looks for key markers of exceptional customer service in each response. Good responses should be timely, sound professional, connect with the customer, and encourage …
3 Do’s and Don’ts of Google Featured Snippets
Google describes its Featured Snippet as an answer to a user question that “includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL.” It’s a matter-of-fact description for a place that SEO strategists covet like an Olympian yearning to stand on the medal podium. Unfortunately, there is no specific …
Mobile First: Speak to Your Customers Through Voice Search
Over the past decade, the question “What did we do without the internet?” has quickly morphed into “What did we do without smartphones?” The convenience and speed of these handheld devices has become easier to use now that voice search is more popular and accurate and now that search engines can detect questions and offer the most relevant answer at …
Instagram Puts You On The Map
With around 500 million active monthly users, Instagram is an undeniably powerful platform in the world of social media. Creating and engaging with content can do more than make a few new friends. It can put a business on the map. As more users join the Instagram community, the platform only becomes a more powerful tool for marketing to an …
Super-Charge Your Display Ads With Lightbox Ads
It’s time to super-charge your display efforts and increase customer engagements with Lightbox Ads! These banners draw in the eyes by incorporating video into the various sizes of the display network, but they become really special when a hover or click action happens. A full-screen take-over on any device invites the shopper to engage with multiple widgets that include additional …
The Powerful Trifecta of Mobile, Social and Email
It’s time to go further and adopt a Customer Journey Strategy! In this DigiKnow, we break down 3 of the most essential steps your shoppers will take toward path to purchase. Three of the most frequently used mediums being used are mobile, email, and social, where the combination of these in tandem is creating a very explosive effect for traffic …