Below you'll find a list of all posts that have been categorized as “Automotive Digital Content Marketing”
While having social media posts that create engagement and increase followers are often the focus for many businesses, a social media account or page that winds up in the wrong hands can wreak havoc. That’s why it’s crucial not only to monitor who has access to your social media accounts and how much control they have, but also to know …
Are you currently looking to hire qualified candidates for your dealership? You may be familiar with Indeed and LinkedIn, but did you know that Facebook has a designated feature for job postings? Whether this information is new to you or you have been utilizing this feature previously, we want to keep you up to date on what access Facebook provides …
In August 2022, Search Engine Roundtable found that Google was testing an expanded Google Business Profile format in Google Web Search. As of late October 2022, that new format looks to be live for everyone, meaning you’ll have an easier way to edit your dealership’s profile. Instead of navigating through several clicks to perform edits, once you’re logged in as …
The numbers are in, and they show that the amount of time adults use social media across all platforms has reached an all-time high of 95 minutes per day. Of that time spent on those platforms, videos are quickly becoming the most consumed form of content. Marketing campaigns that include videos on social media platforms have 34% higher conversion rates, and …
What started out as a local SEO content page about the 2020 Ford Bronco release for our client Bill Currie Ford ended up ranking on a national level. When searching for “new 2020 Ford Bronco,” the page we produced for this client landed near the top of the national organic search results. Our SEO Approach One of our main approaches …
In October, the Supreme Court denied a hearing to Domino’s appeal of a Ninth Circuit Court of Appeals decision. The court ruled that the pizza chain’s website should be ADA-compliant because it does provide access to its physical stores for delivery and pickup orders. This upholding of the lower court decision means automotive dealerships must ensure ADA compliance on their …
On October 25, Google began implementing its biggest update in years, known as BERT – Bidirectional Encoder Representations from Transformers. The update is a big leap forward in the Google AI being able to interpret user intent, especially with voice searches, and it’s expected to affect 10% of queries. Here’s how Google explained it: “These improvements are oriented around improving …
Instagram users share millions upon millions of images and videos every day. If your dealership hasn’t developed a strong presence on this popular social media platform, the time to do so is now. To help you out, here are some dos and don’ts for making the most of your Instagram account. Do use hashtags. Posts that have hashtags get over …
While you’re looking at how your dealership has done throughout 2018 and what you want to improve for 2019, have you also considered your website? Moz.com recently released the results of its 2018 Local Search Ranking Factors Survey and found areas that are becoming more important to local SEO and another area that might no longer be as high of …
Social media offers one of the fastest ways your dealership can engage with current and potential customers. However, you must make sure the copy for your posts is likely to encourage interaction. Here are three tips that will help you with your social media writing skills. Keep it short, keep it simple. You want to try to keep your message …
