Below you'll find a list of all posts that have been categorized as “Search Engine Marketing”
Average position is one of Google’s original search metrics, and up to this point it’s been the clearest way to describe the order of appearance in paid search results. While ads are generally found above organic search results, that’s not always the case; they’re sometimes served at the very bottom of page 1, below organic! When you consider that average …
Auto dealerships are often named after the city they’re occupied in, and why not? This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit. That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …
Imagine reaching hundreds of thousands of potential car buyers for mere pennies per person. Video Everywhere from Chumney & Associates can do just that. Your TV commercials can now be delivered to an additional audience consuming TV content on non-traditional platforms via video on-demand and online streaming, thus creating an all-inclusive, multi-layered media TV saturation strategy. The name says it …
It’s time to super-charge your display efforts and increase customer engagements with Lightbox Ads! These banners draw in the eyes by incorporating video into the various sizes of the display network, but they become really special when a hover or click action happens. A full-screen take-over on any device invites the shopper to engage with multiple widgets that include additional …
Are video ads part of your digital advertising strategy? I’ve got 150 reasons why they should be, and that’s the average number of times we check our mobile device each day. When you combine that with the fact that YouTube is the #2 search engine next to Google itself, the answer is pretty clear – you need to be there. …
In a move that’s sure to raise a few eyebrows from the advertiser and organic content worlds, Google has now shifted their search engine UX. Put simply: the side bar of ads goes away and a 4th position is added to the ads mix. I’ve just completed a spot to explain how the changes will impact advertisers (since I …
