Below you'll find a list of all posts that have been categorized as “Automotive Video Advertising”
Election years are a time of great political engagement. People are more likely to be paying attention to news during election years, which means they are more likely to be seeing your ads. At the same time, this valuable news inventory is often pre-empted for political candidates. It creates a mess of your well-planned campaign, and you’ll be lucky if …
In recent years, new studies have regularly touted the increase in TV viewers switching from cable to cheaper streaming services. Last year, a study done by the Consumer Technology Association found that not only had the number of streaming service subscribers increased yet again, but the number had also matched the amount of paid TV viewers. Last month, results made …
You want to move vehicles off your lot, but you also want those shoppers to become lifelong customers at your dealership. For many dealers, shoppers drive away in a new or used car but rarely or never return for vehicle service or repairs. The Cox Automotive 2016 Maintenance and Repair Study found that only 30% of total service visits take …
You count on your analytics to track the progress and success of your marketing message, but when spammers overload your site with fake referral URLs, your results become skewed. Working around these issues takes a lot more than a magical click of a spam filter; however, after telling marketing professionals last year about working on a solution, Google appears to …
