Chumney Ads Offers Google Performance Max

With all the ways auto shoppers can purchase their next vehicle, your inventory needs to get in front of as many customers as possible. Enter Google Performance Max. This new goal-based campaign expands across all of Google’s channels – YouTube, Display, Search, Discover, Gmail, Maps, and Business Profile – and provides several benefits. You’ll appear in all of Google’s ad …

Facebook Releases Updated Automotive Playbook for Dealers

Facebook Releases Updated Automotive Playbook for Dealers

Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a free download. The social media giant boasts 1.66 billion daily global visitors and offers several different ways to reach shoppers. Facebook Pages Business Manager Ads Manager Facebook Pixel Vehicle Catalog According to a Facebook-commissioned survey, 80% of recent vehicle buyers said they visited a …

interpreting your paid search metrics

Interpreting Your Paid Search Metrics Without ‘Average Position’

Average position is one of Google’s original search metrics, and up to this point it’s been the clearest way to describe the order of appearance in paid search results.  While ads are generally found above organic search results, that’s not always the case; they’re sometimes served at the very bottom of page 1, below organic!  When you consider that average …

Geo-targeting vs competitive dealers

The Difference Between Geo-Targeting and Competitive Dealers

Auto dealerships are often named after the city they’re occupied in, and why not?  This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit.  That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …

new digital products Chumney & Associates

New Chumney & Associates Products: Facebook Collection Ads and Enhanced Visitor Promotion

At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will improve your online presence and drive more traffic into your showroom. Check out two of our recent additions to our digital advertising and digital marketing product offerings. Give Shoppers an Immersive Shopping Experience with Facebook Collection Ads The Facebook Collection Ad is a mobile-exclusive …