Election years are a time of great political engagement. People are more likely to be paying attention to news during election years, which means they are more likely to be seeing your ads. At the same time, this valuable news inventory is often pre-empted for political candidates. It creates a mess of your well-planned campaign, and you’ll be lucky if …
Video: The Secret Ingredient to Google Performance Max Success
Google Performance Max campaigns are a powerful way to reach your target audience across Google’s ad inventory. They use machine learning to optimize your campaigns for your desired outcome – whether that’s conversions, sales or brand awareness. One of the best ways to optimize the performance of your PMax campaigns is to use video. Video is a powerful way to …
What’s the Deal with Google Analytics 4?
The latest version of Google’s web and app analytics platform, Google Analytics 4 (GA4), is a major update that not only brings a host of new features and improvements, but also changes data collection and analysis. Google released GA4 to address businesses’ evolving needs in response to the explosion of mobile and app usage, as well as the growing importance …
Chumney Ads Offers Google Performance Max
With all the ways auto shoppers can purchase their next vehicle, your inventory needs to get in front of as many customers as possible. Enter Google Performance Max. This new goal-based campaign expands across all of Google’s channels – YouTube, Display, Search, Discover, Gmail, Maps, and Business Profile – and provides several benefits. You’ll appear in all of Google’s ad …
Facebook Releases Updated Automotive Playbook for Dealers
Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a free download. The social media giant boasts 1.66 billion daily global visitors and offers several different ways to reach shoppers. Facebook Pages Business Manager Ads Manager Facebook Pixel Vehicle Catalog According to a Facebook-commissioned survey, 80% of recent vehicle buyers said they visited a …
Google’s Dealer Guidebook 2.0 Is Now Available
As of February, Google’s Dealer Guidebook 2.0 is now available as a free download. With shoppers seeing and hearing dozens of digital ads before they ever walk into a dealership, you need valuable tools like this one. This document will show you how Google Ads can help your dealership create campaigns that will yield high impacts at the lowest cost …
Interpreting Your Paid Search Metrics Without ‘Average Position’
Average position is one of Google’s original search metrics, and up to this point it’s been the clearest way to describe the order of appearance in paid search results. While ads are generally found above organic search results, that’s not always the case; they’re sometimes served at the very bottom of page 1, below organic! When you consider that average …
The Difference Between Geo-Targeting and Competitive Dealers
Auto dealerships are often named after the city they’re occupied in, and why not? This is a very effective way to create some hometown appeal, and the name certainly sticks when the auto shopper is trying to remember where to visit. That method also applies digitally: While bidding on a competitor by name could be an expensive exercise based on …
5 Benefits of Facebook Ads over Boosted Posts
While there’s no denying that promoting your dealership campaigns on Facebook is a must-do these days, making sure you are stretching your Facebook advertising dollar as far as it will go is also a must. What some businesses don’t realize is that boosting Facebook posts is not the same as using Facebook Ads. The latter brings you the most bang …
New Chumney & Associates Products: Facebook Collection Ads and Enhanced Visitor Promotion
At Chumney & Associates, our Digital Solutions division constantly stays on top of trends that will improve your online presence and drive more traffic into your showroom. Check out two of our recent additions to our digital advertising and digital marketing product offerings. Give Shoppers an Immersive Shopping Experience with Facebook Collection Ads The Facebook Collection Ad is a mobile-exclusive …
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