With all the ways auto shoppers can purchase their next vehicle, your inventory needs to get in front of as many customers as possible. Enter Google Performance Max. This new goal-based campaign expands across all of Google’s channels – YouTube, Display, Search, Discover, Gmail, Maps, and Business Profile – and provides several benefits. You’ll appear in all of Google’s ad …
The numbers are in, and they show that the amount of time adults use social media across all platforms has reached an all-time high of 95 minutes per day. Of that time spent on those platforms, videos are quickly becoming the most consumed form of content. Marketing campaigns that include videos on social media platforms have 34% higher conversion rates, and …
As Google Search continues to evolve to provide users with the most relevant results, Chumney & Associates always takes Google’s insights to heart and adjusts our methods to follow its suggestions for best practices. Google Search recently released what it calls a “helpful content update” to outline its efforts to make sure users find real content created by real people …
What started out as a local SEO content page about the 2020 Ford Bronco release for our client Bill Currie Ford ended up ranking on a national level. When searching for “new 2020 Ford Bronco,” the page we produced for this client landed near the top of the national organic search results. Our SEO Approach One of our main approaches …
Facebook has updated its Automotive Playbook for Dealers for 2020, and it’s now available as a free download. The social media giant boasts 1.66 billion daily global visitors and offers several different ways to reach shoppers. Facebook Pages Business Manager Ads Manager Facebook Pixel Vehicle Catalog According to a Facebook-commissioned survey, 80% of recent vehicle buyers said they visited a …
As of February, Google’s Dealer Guidebook 2.0 is now available as a free download. With shoppers seeing and hearing dozens of digital ads before they ever walk into a dealership, you need valuable tools like this one. This document will show you how Google Ads can help your dealership create campaigns that will yield high impacts at the lowest cost …
Chumney & Associates is thrilled to announce that we won FindBestSEO.com’s 2019 Readers’ Choice Award! FindBestSEO describes its award as one “that encourages online communities to recognize the achievements of digital marketing agencies that are leading the way and demonstrate a creative and innovative approach to search and digital marketing.” We are extremely honored to know that our community — …
In October, the Supreme Court denied a hearing to Domino’s appeal of a Ninth Circuit Court of Appeals decision. The court ruled that the pizza chain’s website should be ADA-compliant because it does provide access to its physical stores for delivery and pickup orders. This upholding of the lower court decision means automotive dealerships must ensure ADA compliance on their …
On October 25, Google began implementing its biggest update in years, known as BERT – Bidirectional Encoder Representations from Transformers. The update is a big leap forward in the Google AI being able to interpret user intent, especially with voice searches, and it’s expected to affect 10% of queries. Here’s how Google explained it: “These improvements are oriented around improving …
Average position is one of Google’s original search metrics, and up to this point it’s been the clearest way to describe the order of appearance in paid search results. While ads are generally found above organic search results, that’s not always the case; they’re sometimes served at the very bottom of page 1, below organic! When you consider that average …
