3 Things to Know About Google’s ‘Content Update’

As Google Search continues to evolve to provide users with the most relevant results, Chumney & Associates always takes Google’s insights to heart and adjusts our methods to follow its suggestions for best practices. Google Search recently released what it calls a “helpful content update” to outline its efforts to make sure users find real content created by real people in their search results. Here’s what’s important to keep in mind.

The update details

Google’s update, which officially released in August, identifies content its systems deem as not having enough value to help users trying to find information. The sites that have high amounts of this content will not rank as high in search results if there is better content out there that Google can display instead. This change means you need to adjust your content creation strategy, if you don’t already do the following.

Create content for actual readers

Consider your site’s primary focus and create content that is geared towards your target audience, who are looking for information about a service or product you provide. Make sure your content satisfies the needs of real people.

Don’t create content just for search results

While you do want to have content creation techniques that give your site high placement in search results, you shouldn’t try to create specifically for search engines. If you’re posting pages on a wide range of topics or trending subjects, using automation services to compose content, or summarizing other sites but not giving your take on it, you might get penalized with Google’s most recent update.

At Chumney & Associates, our SEO experts tailor your content to reach shoppers inquiring about the services and products your dealership offers. Contact us today and see how our packages can increase your customer base and help you meet your dealership goals!